Privacy Policy
1. Introduction
This Privacy Policy ("Policy") explains the ways MR JEAVES OF LYTHAM LTD ("we", "us", or "our") is dedicated to protecting the privacy and security of our users ("you" or "your"). This Privacy Policy details how we collect, use, share, and protect your personal data when you access our games, websites, and related services (collectively, the "Services").
In this Policy, "Services" refers to our Games, Websites, and any related services or properties we directly control. "Games" refers to online games or applications that we own and operate.
By installing, registering for, or using our Services, you explicitly consent to the data practices described in this document. If you disagree with any part of this policy, please discontinue use of our Services immediately.
2. Data Collection
We restrict our data collection to what is necessary to provide and improve our Services. We explicitly do not collect sensitive personal data (such as racial origins, religious beliefs, biometrics, or health data).
A. Information You Provide Directly
- Account Data: Name, email address, or contact details provided during registration or support inquiries.
- Communications: Chat logs, support emails, and survey responses.
B. Information Collected Automatically
- Device & Technical Data: Operating system, hardware model, IP address, and application crash logs.
- Identifiers: In-game aliases, internal account IDs, and advertising identifiers (e.g., GAID for Android or IDFA for iOS).
- Gameplay & Analytics: Session length, in-game progression, interactions with ads, and general location (derived from IP address).
C. Information from Third Parties
- Social Media Integrations: If you link a third-party account (like Facebook), we receive profile data (e.g., public name, avatar) authorized by that platform to facilitate cross-device progression.
- Payment Processors: We receive verification of purchases from app stores, but never access your raw financial details.
3. How We Use Your Data
We process your data based on legitimate business interests, contractual necessity, or explicit consent for the following purposes:
- Service Delivery: To create your account, save game progress, and deliver requested digital goods.
- Optimization: To analyze bugs, monitor system performance, and enhance gameplay mechanics.
- Marketing & Advertising: To serve targeted advertisements (where permitted) and measure the effectiveness of our marketing campaigns.
- Security: To verify accounts, combat fraud, and maintain a safe gaming environment.
- Compliance: To fulfill legal obligations and respond to lawful requests from authorities.
- Payouts: To process withdrawal requests, verify the account details your payout provider requires, and prevent fraud.
4. Account Deletion and Data Removal
You retain full authority over your personal information. If you wish to terminate your relationship with our Services, you may permanently delete your account and associated data through the following methods:
Method A: Direct In-Game Deletion (Native Accounts)
For users utilizing our direct login infrastructure, account deletion is built natively into the application:
- Open the game and navigate to the Settings menu.
- Tap on the Delete Account option.
- Select Confirm when prompted. The system will immediately schedule your data for permanent erasure.
Method B: Deleting Social Media Linked Accounts
If your progression is tethered to a social media account (e.g. Google, Facebook, Line etc.,), you must sever the connection via Facebook's platform settings to initiate data deletion:
- Log into your Facebook account and navigate to Settings & Privacy > Settings.
- Select Apps and Websites from the sidebar.
- Locate our app in the active list and click Remove.
- Click Send Request to formally instruct us to delete the shared user data.
Method C: By Email Request
If you cannot use the options above, send a request to [email protected]. We may ask you to confirm that you control the account before we act on the request. Once your request is confirmed, we permanently delete or irreversibly anonymise your personal data and instruct our service providers to do the same. We may retain limited records where we are required to do so by law, or where our payout providers must keep them for financial record-keeping and anti-money-laundering obligations. In that case the retained data is kept only for as long as the law requires and is not used for any other purpose.
Important Notice: Deletion requests are irreversible. Once processed, you will permanently lose all gameplay progress, virtual currency, and in-app purchases. Certain caching mechanisms on other users' local devices (like historical leaderboard scores) may persist temporarily until synchronized.
Any balance or rewards that have not been withdrawn may not be recoverable after deletion, so please contact us at [email protected] if you have an outstanding withdrawal before requesting deletion.
5. Data Sharing and Disclosure
We do not sell your personal data. We only share data with trusted entities necessary to operate our business:
- Service Providers: Cloud hosting (e.g., AWS) and customer support tools.
- Advertising Partners: Networks like Unity Ads, AppLovin, and Google may receive advertising IDs to deliver relevant ads and measure performance.
Selected Business Partners and Advertising Partners
Your personal data will be disclosed by us to our partners we work with while providing the Services (who may process your data independently of us), listed below:
- Adjust: https://www.adjust.com/terms/privacy-policy
- Applovin: https://www.applovin.com/privacy/
- Facebook: https://www.facebook.com/policy.php
- Google: https://policies.google.com/privacy
- Unity Ads: https://unity3d.com/legal/privacy-policy
- Mintegral: https://www.mintegral.com/en/privacy
- Bigo: https://static-web.bigossp.com/as/common-static/big-data/bigossp/assets/docs/agreement/privacy/v1.2.1/privacy-en.pdf
- Digital Turbine(Fyber) : https://www.digitalturbine.com/fyber-services-privacy-statement
- Admob: https://policies.google.com/privacy
- Pangle: https://www.csjplatform.com/privacy
- Yandex: https://yandex.com/legal/international_ads_privacy_policy/Yandex
- Liftof: https://liftoff.ai/privacy-policy
- Inmobi: https://www.inmobi.cn/privacy-policyInMobi
- Vungle: https://vungle.com/privacy
- Payout Providers: When you request a withdrawal, we share the information necessary to complete the payout with the provider you select, which may include PayPal, GCash, or PayTM, along with the identity and account details those providers require for verification and anti-money-laundering compliance. Those providers handle your data under their own privacy policies.
- Corporate Affiliates: Data may be shared within MR JEAVES OF LYTHAM LTD to facilitate global service delivery.
- Legal Authorities: When required by law to protect our rights, users, or the public.
6. Security and Retention
We employ robust encryption and access controls to safeguard your data. Information is retained only as long as necessary to provide the Services or fulfill legal obligations. Inactive accounts may be routinely purged or anonymized. While we strive for absolute security, no internet transmission is entirely impenetrable.
7. Your Privacy Rights
Depending on your jurisdiction (e.g., GDPR, CCPA), you may exercise the following rights:
- Access & Portability: Request a copy of the personal data we hold about you.
- Rectification: Correct inaccurate or incomplete data.
- Opt-Out: Decline targeted advertising by adjusting your device settings (e.g., toggling "Opt out of Ads Personalization" on Android or "Limit Ad Tracking" on iOS).
- Withdrawal of Consent: Revoke any previously granted permissions for data processing.
To exercise these rights, please email us at the contact address provided above.
8. Children's Privacy
Our Services are strictly not intended for individuals under thirteen (13) years of age. We do not knowingly collect personal data from minors. If you believe we have inadvertently gathered data from a child, please contact us immediately so we may expedite its deletion.
9. Policy Updates
We may periodically revise this Privacy Policy to reflect evolving legal standards or operational changes. All updates will be published on this page, and material changes may be communicated directly within the application.